The correct answer would be, Trialability.
In the context of product adoption and diffusion, Blush Clinique illustrates the characteristic of Trialability.
Explanation:
When customers can try a new product or service easily, it is called as the Trialability. As its name suggests, Trialability is something when customers take a trial of a product or service.
Trialability is very important in launching new product. Companies use this technique to test their innovative product or service to see the true value of the new innovative product.
Customers can be amazed or disappointed by the new product Trialability. In this way companies come to know about the feedback for their product or service first handed.
In the given example, when Blush Clinique introduces a range of cream based lipsticks, it puts up booths in all the high end malls of the city, so that visitors come and check the sample product. In this way the chances are high for the customers to adopt the product after trial.
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