A group that an individual identifies with and that influences beliefs, attitudes, values, or behavior is called a Reference group.
People's perceptions of the world are formed through reference groups. It helps in creating a concrete opinion, beliefs, attitudes, and behaviors in this group will influence the lives of others. People in this group are always in point of comparison. These reference groups act as a help people better understand what usually has accepted behavior in society. Think about how many children look up to adults for guidance. A young boy might watch his father and see him as a model for how to behave. His father would be someone in his reference group.
Reference groups are of two types: Normative and Comparitive.
Normative- The people of this group have certain expectations and beliefs in their society.
Comparative - In this people compare themselves.
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