Question

A ________Blank identifies that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it.

Answer 1

A trademark Blank identifies that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it.

• A brand extension is when a company uses one of its established brand names on a new product or new product category.
• A brand name, or product brand, is a word, group of words, letters, or numbers that represent a product or service.
• A trade name, or corporate brand, identifies and promotes a company or a division of a particular corporation. The trade name is the legal name of the business.

What does trademark imply?

• Any word, phrase, symbol, design, or combination of these that distinguishes your products or services might be considered a trademark.
• Customers use it to recognize you in the marketplace and set you apart from your rivals. Both trademarks and service marks are included under the umbrella term "trademark."
• Business names, logos, slogans, sounds, and even colors that are distinctive to a single brand may be protected by a trademark.

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