Question

The primary purpose of a push strategy is to: Group of answer choices push products on consumers and convince them that they need the products. rush the production schedule for products and beat competitors to the market. push the product down the distribution channel to retail stores. push products away from traditional channels of distribution to save costs.

Answer 1

The primary purpose of a push strategy is to:

Push products on consumers and convince them that they need the products.

What is Push Strategy?

A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumers – to “push” them onto consumers.

A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools.

In a push strategy, the firm takes it's products to the consumer. The aim of this is for the product to gain much exposure than it already has and attract more sales. Other sales channels are bypassed in the scenario, leaving just the producer and the customer. Advertisement is one of the greatest promotional tool for push strategy.

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