Question

Why might marketers empathize the association between superfoods and ancient cultures ?

Answer 1

The association between superfoods and ancient cultures is worth emphasizing by marketers because this connection is backed up by historical institutions and FDA.

Superfoods is a term used to refer to foods that confer the most nutritional benefits while avoiding unnecessary fats, calories, and sugars. These foods are rich in vitamins, minerals, omega-3-fatty acids, and anti-oxidants.

The word superfood is mostly used to market certain food products and the association between superfood and ancient culture is often emphasized because this association influence the customers to think that these foods are all-natural and are not processed, since the ancient culture lacked industries and processing units. Many historical institutions and FDA also backs up the fact that some foods like chia seeds, matcha, etc are ancient and are nutritionally superior and were used by people in ancient times to keep them healthy.

Overall, the term superfood is a marketing strategy because a single food item cannot contain all the elements required by the body.

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