Answer:
C) consumers' willingness and ability to pay for goods and services.
Explanation:
In marketing, the demand factors are those factors that determine a consumer's ability and willingness to buy or consume a specific good or service.
There are six major demand factors that determine the demand of a good or service:
- Consumers' tastes and preferences
- Consumer income
- Changes in prices of substitute or complementary goods or services
- Advertisements
- Total number of consumers in a market
- Consumers' expectations about future prices
Answer:
The forecast for September using exponential smoothing with alpha = 0.4 is 62.
Explanation:
Forecasting Formula
Forecasting the next point is determined using the forecasting formula is the basic equation
S(t+1)=αy(t)+(1−α)S(t), 0<α≤1,t>0.
α = alpha =0.4
New forecast S(t+1) is previous forecast S(t) plus an error adjustment. This can be written as:
S(t+1)=S(t)+αϵ(t),
where ϵ(t) is the forecast error (actual - forecast) for period t.
In other words, the new forecast is the old one plus an adjustment for the error that occurred in the last forecast.
New forecast for August S(t+1) = 0.4×60 + (1-0.4)×70
= 66
New forecast for September S(t+1) =0.4×56 + (1-0.4)×66
=62
Answer:
There are three types: Earned, Capital gains and passive
Explanation:
Earned: Requires you to trade time for money but can be earned quickly.
Capital Gains: Can be earned without ACTIVE work but takes a longer time. You get this by selling something/
Passive: Can be earned without ACTIVE work but takes a longer time. You get this after just one and investment that pays steadily like stock dividends.
For example, you could earn earned income from working a job, capital gains from buying and then selling a stock and passive income from stock dividends.
Answer:
c. daypart
Explanation:
Daypart corresponds to a marketing strategy used when you want to reach the target audience of a certain campaign or advertising through the usage data of the medium where the ad is served. As shown in the scenario above, that the marketing team decides to run the ads on weekend mornings, from 9 am to noon, because through data and prior information, the marketing team found that these periods and times are those who would have a greater participation and interaction of the target audience with the television commercial, and thus the objectives and goals of marketing would have the probability of being more widespread and effective.