Question

When Smartsheet, a producer of software, delayed the introduction of its new app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.

Answer 1

A change in the  product variable caused changes in the promotion variable of the marketing mix.

What is the marketing concept?

• The marketing notion is the belief that businesses should assess the demands of their clients before making choices that will best meet those needs.

What is a market concept?

• The "correct" principle is the foundation of the marketing concept.
• The marketing idea is the use of marketing data to concentrate on consumer needs and wants in order to design marketing strategies that not only meet customer needs but also achieve organizational goals.

What is the marketing process?

• In order to research market prospects, select a target consumer, and develop a comprehensive marketing plan to engage with those customers and qualify leads for the sales team, a company must first go through the marketing process.

Learn more about  marketing process here:

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