Why is it difficult to turn strong brands into commodities? A. Consumers are less likely to purchase recognized brand names, mak
ing them less likely to be targets for commoditization. B. Strong brands generally have fewer features that are valued by people interested in purchasing commodities. C. A well-established brand more easily resists commoditization because of its reputation, value, innovation, and consumer trust. D. A strong brand escapes trade barriers.
Commodities are natural resources like food, energy, and metals that are traded on the commodities markets.
It is difficult to turn strong brands into commodities because a well-established brand more easily resists commoditization because of its reputation, value, innovation, and consumer trust. Correct answer: C
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