Question

The Lincoln Company produces a wide range of furniture, such as cabinets, bookcases, and bureaus. It divides its consumer market into several groups of people who have similar interests in wooden furniture. The strategy of dividing its consumer market most likely _______. a. allows the Lincoln Company to use an undifferentiated targeting strategy b. enables the Lincoln Company to define customer needs and wants more precisely c. allows the Lincoln Company to meet the market's needs with a single marketing mix d. eliminates the need for developing marketing objectives

Answer 1

Lincoln company's strategy of dividing its consumer market will enables it to define customer needs and wants more precisely.

What is the strategy used by Lincoln company?

In marketing, this is known as segmentation which involves division of customers according to their segment such as age, needs, gender etc.

Here, as the firm has divided its consumer market into several groups that have similar interests in wooden furniture, this will allow them to define customer needs and wants more precisely.

Therefore, the Option B is correct.

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