Answer:
Customer relationship management system (CRM)
Explanation:
A <em>CRM </em>system is what keeps the customer coming back. Instead of targeting each customer with a default bundle of products that are trending, the customer relationship management system tracks down the customer's habits and preferences, creating a tailor-made approach. Every customer is different in things he/she wants to buy. This way, marketing gets more customized and customer statistics generates better reports (more insight for the long-term).
Answer: (A) Experiential marketing
Explanation:
Experiential marketing is basically provide the ability for evaluating the the personal connection in which the customer are ware about the products and the services which is provided by an organization.
This marketing techniques helps in increase the demand of the customer more personalization.
According to the given situation, the Fournotts corp. is one of the sports shoe manufacturer and for the publicity the organization invited the consumers for shoes trial and this refers to the experiential marketing strategy.
Therefore, Option (A) is correct.
Answer:
Since the product is new, the consumers wouldn't have any method to compare the price with the ones that created by other companies. This created a situation that make the consumers doubt whether they make a correct economic decisions if they purchase the product.
This is why it's important to get the price 'right'.
The company need to ensure that the price represent more value for Consumers compared to the money that they have to sacrifice to obtain it.
<u>The activity rate for the Order Processing activity cost pool is closest to </u>
<u>542</u>
Explanation:
Given that ,
Wages and salaries $540,000
Depreciation $220,000
Rent $240,000
Cost pool for order processing activity
Activity Cost Pools= 30% 25% 45%
= (540,000*30%) +(220,000*25%)+(240,000*45%)
= (162000)+(55000)+(108000)
=325000
Hence ,the Cost pool for order processing activity =325000
We know that the formula for
Activity rate = Cost pool/Total activity
<u></u>
<u>Activity Cost Pool Total Activity Assembly 40,000 labor-hours Order processing 600 orders </u>
<u>
</u>
= 325,000/600
= 542
<u>The activity rate for the Order Processing activity cost pool is closest to </u>
<u>542</u>
