Question

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

Answer 1

In a direct channel, the same member both produces and distributes a product or service to consumers.

What are Distribution Channels ?

Distribution channel (or supply chain) set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption - consists of all the institutions and marketing activities in the marketing process.

There are two types of distribution:

Direct-occurs when the suppliers and the tourist deal directly with each other. A direct channel allows the consumer to make purchases from the manufacturer

Indirect- occurs when part or all of the functions are handled by an intermediary. A indirect channel allows the consumer to buy the goods from a wholesaler or retailer.

Therefore, we can conclude that the correct option is B.

Your question is incomplete, but most probably your full question was:

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

a. tiered

b. direct

c. horizontal

d. vertical

e. exclusive

Learn more about Distribution Channels on:

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