Alberto determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its "frequency" is represented by this.
<h3>What is the market frequency?</h3>
- The likelihood that a particular consumer will see an advertisement during a marketing campaign is known as frequency.
- A person is more likely to engage with the advertisement in a meaningful way and to interact with your business on a number of different levels if they are exposed to it more frequently.
<h3>What is Marketing?</h3>
- Marketing describes the actions a business does to encourage the purchase or sale of a good or service.
- Advertising, selling, and delivering goods to customers or other firms are all included in marketing.
- Affiliates perform some marketing on behalf of a business.
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Answer:
Current ratio = 0.33 times
Acid test ratio = 0.29 times
Explanation:
• Current ratio
Current ratio = Total current assets ÷ Total current liabilities
= $875 ÷ $2,638
= 0.33 times
• Acid test ratio
Acid test ratio = Quick assets ÷ total current liabilities
Where,
Quick assets = Total current assets - Inventory
= $875 - $116
= $759
Recall total current liabilities = $2,638
Therefore,
Acid test ratio = $759 ÷ $2,638
Acid test ratio = 0.29 times
Answer:
B) 9.1%
Explanation:
Cost of debt is the interest rate paid by a company due to borrowing money; i.e debt from investors.
$185million in debt is the face value of debt that Westford Corporation had and the $26 million dollars of interest expense is the cost of the debt in dollars;
First, find pretax cost of debt ;
Pretax cost of debt = (Interest expense / Face value of debt )*100
= (26,000,000/ 185,000,000 )*100
=0.1405 *100
= 14.05%
Next, use pretax cost of debt to find after-tax cost of debt;
After-tax cost of debt = Pretax cost of debt (1-tax)
= 14.05% *(1-0.35)
= 9.13%
Therefore, Westford's cost of debt capital is 9.1%
Answer:
The correct answer is D
Explanation:
Compensating balance is the balance which is to be minimum amount that is to maintained or kept in the bank account, so that could be used to offset the cost incurred by the bank for setting up the loan.
It is that balance which is not available for the company to use and might be needed to disclose in the notes of the borrower in the financial statements.
So, it is a specific kind of collateral, allow bank to monitor payment practice of firms and require to have a minimum amount that borrower need to keep in the checking account.
