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Lelu [443]
2 years ago
7

Question: You have recently been appointed as a marketing manager for a marketing consultancy firm, and you have been asked to c

onduct a review of operations in your firm with a view to attracting new clients. In this context you have been asked to produce a brief report that gives details of:
a. Possible internal sources of data that you will refer to in your review of operations using suitable examples.

b. Possible external sources of data that you will refer to in your review of operations using relevant examples.
Business
1 answer:
Andreas93 [3]2 years ago
7 0

This question is about the correct source of data for a Marketing Strategy Report. See the possible list of sources below.

<h3>What are the possible internal sources of data that one will refer to in your review of operations?</h3>

Sources to be used in this case are statistics relating to sales and marketing data. Examples are;

  • Demography of existing clients
  • Current Marketing strategies that have been deployed in the past

<h3>What are the possible external sources of data that you will refer to in your review of operations?</h3>

  • Business intelligence on the competition
  • Statistics related to the size of the market.

Learn more about marketing Strategy at;
brainly.com/question/25754149
#SPJ1

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Answer:

1. a. The materials price and quantity variances

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Quantity variance: Based on standard bill of material, Dawson Toys need 3,000 x 6 = 18,000 microns to produce 3,000 Maze toys. Actual consumption volume is 25,000 - 5,000 = 20,000 microns. So, quantity variance is 20,000 - 18,000 = 2,000 microns.

1. b. The labor rate and efficiency variances

Actual labor rate  = Actual labor cost / Actual hour = 88,000/4,000 = $22 per hour.

Efficiency variance = Actual labor rate - Standard labor rate = 22 - 21 = $1 per hour.

2. Prepare a brief explanation of the possible causes of each variance.

Direct material cost variance: Total actual material cost is 20,000 x 1.48 = $29,600, higher than standard material cost of 18,000 x 1.5 = $27,000. This is mainly due to higher production waste as compared to standards.

Direct labor cost variance: Total actual labor cost is $88,000, higher than standard labor cost of 4,000 x 21 = $84,000. This is mainly due to lower labor rate per hour than expected.

Explanation:

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3 years ago
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b. Liabilities assumed, at book value.

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