What two metrics are used in the bcg portfolio analysis to evaluate the various products of a firm?

1 answer:

7 0

It is the Relative market share and market growth rate. Relative market share is an association's or a brand's piece of the overall industry against that of its driving rival. Market focus, a related metric, measures how much a similarly modest number of firms represents an expansive extent of the market.
Market Growth rate is characterized as the ascent in deals or market estimate inside a given client base over a particular timeframe. At the point when a business investigations its market it requires deciphering its market development rate. The business development is contrasted and the market development rate.

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