Answer: The advertising must attract potential tenants to the property. using the mnemonic AIDA is the best way to recall the steps of an advertising campaign. what does the mnemonic AIDA stand for Attention, Interest, Desire, and Action.
Explanation:
Attention, Interest, Desire, and Action.
Attention :The first stage of the buying process is making the consumer aware of the product. A salesperson's job is to catch the prospect's attention well enough so that they can keep the prospect engaged long enough to whet their interest.
Interest :To bump prospects up to the second stage, you must develop the potential buyer's Interest in the product or service. This is usually where benefit phrases come heavily into play. Many marketers successfully use storytelling in their direct mail approaches in order to get their prospects interested.
Desire :the third stage of AIDA, prospects realize that the product or service is a good fit and will help them in some way. Salespeople can bring prospects to this point by going from general benefits to specific benefits.
Action :The fourth and last stage of AIDA occurs when the prospect decides to take the action necessary to become a customer. If you carried the prospect through the first three stages (and responded appropriately to any objections), this stage often occurs naturally.
Hence The AIDA version is a components that stands for attention, interest, choice and movement used to convert readers into customers. The AIDA model is a copywriting formulation that stands for interest, hobby, preference and action used to transform readers into customers
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