Social information about what is true is to social information about what is appropriate, as informational influence is to normative influence.
Social information consists altogether the things that an individual can learn from others, be it through intentional communication, demonstrations, or the mere observations of behaviors that don't seem to be necessarily meant to be seen.
We use social information whenever we let it affect our behavior.
Social information theory is also known as an interpersonal communication theory and media studies theory.
Social information science is "an activity through which collective human actions represents knowledge."
It's the creation and processing of data by a bunch of people. As an instructional field Social information science studies the knowledge processing power of networked social systems.
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