Answer:
C.
Explanation:
Companies cannot appeal to all buyers in the marketplace, or at least not to all buyers in the same way.
This strategy focuses on targeting a specific set of customers, retaining them by meeting their needs, and using metrics to measure their satisfaction.
Steps:
-Market segmentation. Is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.
-Market targeting. Consists of a set of buyers who share common needs or characteristics that the company decides to serve.
-Differentiation. A market coverage strategy in which a firm decides to to target several market segments and desing separate offers for each. Focus on how the company can create differentiated value for targeted segments.
-Positioning. The way the product is defined by consumers on important attributes. The place the product occupies in consumers’ mind relative to competing products.
Answer:
The United States has a regressive tax system.
Explanation:
Answer:
Forward rate= Spot rate * (1+ US interest rate)/(1+Euro interest rate)
= 1.05*1.05/1.03
Forward rate= $1.0704/€
Explanation:
Answer:
an engraving service for pen owners who may wish to will their pens to loved one.
Bic is a large publicly traded company with significant financial resources.
Explanation:
Mont Blanc uses differentiation strategy to address to consumer social and emotional needs. The best strategy will be to provide pen with name or a special message engraved in the pen according to the consumer needs. This will focus on consumer social needs and pen owners will love to will their pens to their loved ones.
Bic is large publicly traded company which has significant financial resources available to it. Bic will not wish to compete with Mont Blanc as it will require financial resources to capture its target market. Bic pens are cheaper and consumers are attracted to it because of its low price and ease in availability.
