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kobusy [5.1K]
1 year ago
11

According to elm more long-lasting changes in audience perspectives occur if listeners process the speech message.

English
1 answer:
alukav5142 [94]1 year ago
4 0

According to elm more long-lasting changes in audience perspectives occur if listeners process the speech message "centrally."

<h3>What is ELM?</h3>

ELM stands for elaboration likelihood model.

The dual process theory known as the elaboration likelihood model (ELM) of persuasion describes how attitudes change. Richard E. Petty and John Cacioppo created the ELM in 1980. The model seeks to clarify various methods of processing stimuli, their uses, and the effects they have on attitude change. The center route and the periphery route are the two main paths for persuasion suggested by the ELM.

The genuine qualities of the data offered in favor of an argument will probably be carefully and thoughtfully considered by a person under the central pathway, leading to persuasion. The central route requires a high degree of message elaboration in which the person receiving the message generates a significant amount of cognition about the arguments. The effects of changing one's attitude will be reasonably long-lasting, resilient, and behavior-predictive.

On the other hand, under the peripheral approach, persuasion happens when someone associates with favorable or unfavorable cues in the stimulus or makes a straightforward assumption about the merits of the stance that is being promoted. The cues that the person receives via the peripheral channel are typically unrelated to the stimuli' logical quality. These indications will be related to things like the message's production value, the message's sources' attractiveness or legitimacy, or both. The chance of elaboration will depend on a person's drive and capacity to assess the argument being made.

To learn more about  elaboration likelihood model (ELM) with the help of given link:

brainly.com/question/15827409

#SPJ4

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A dead man passed us in a hearse heaped with blooms, followed by two carriages with drawn blinds and by more cheerful carriages for friends. The friends looked out at us with the tragic eyes and short upper lips of south-eastern Europe, and I was glad that the sight of Gatsby's splendid car was included in their somber holiday. As we crossed Blackwell's Island a limousine passed us, driven by a white chauffeur, in which sat three modish Negroes, two bucks and a girl. I laughed aloud as the yolks of their eyeballs rolled toward us in haughty rivalry.

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Even Gatsby could happen, without any particular wonder. (4.56-58)

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"Fixed the World's Series?" I repeated.

The idea staggered me. I remembered of course that the World's Series had been fixed in 1919 but if I had thought of it at all I would have thought of it as a thing that merely happened, the end of some inevitable chain. It never occurred to me that one man could start to play with the faith of fifty million people--with the single-mindedness of a burglar blowing a safe.

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(4.113-119)

Nick's amazement at the idea of one man being behind an enormous event like the fixed World Series is telling. For one thing, the powerful gangster as a prototype of pulling-himself-up-by-his-bootstraps, self-starting man, which the American Dream holds up as a paragon of achievement, mocks this individualist ideal. It also connects Gatsby to the world of crime, swindling, and the underhanded methods necessary to effect enormous change. In a smaller, less criminal way, watching Wolfshiem maneuver has clearly rubbed off on Gatsby and his convolutedly large-scale scheme to get Daisy's attention by buying an enormous mansion nearby.



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Nick thinks this about Jordan while they are kissing. Two things to ponder:

Which one does he think he is: the pursued or the pursuing? The busy or the tired? Perhaps we are meant to match these adjectives up to the two people involved in the main love story, in which case Gatsby is both the pursuing and the busy, while Daisy is the pursued and the tired.
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