Question

When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and:____.

Answer 1

When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.

A media planner determines the schedule of advertisements, including specific times and durations of advertisements.

Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.

Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.

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