when a shoe maker chooses to concentrate his efforts on the consumer segment that is interested in running. this selection of a specific market segment is known as market targeting.
Market targeting:
- The final customer that a corporation seeks to sell its finished goods to is known as the target market. To grow market share, target marketing includes segmenting the total market into different groups and developing marketing plans for each group.
- A target consumer is someone who will most likely purchase your product. Additionally, it is a segment of the larger target market. For instance, if female athletes between the ages of 13 and 25 make up your target market, female athletes between the ages of 13 and 16 might be your ideal target consumer.
- The importance of selecting a target market lies in its ability to help the business focus its resources on those customers who have a high potential for sales growth, interest in the product, and brand loyalty.
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Answer:
The answer is operation or production department
Explanation:
One of the Operation or production department's function is to convert inputs of factors of production (e.g. raw materials or resources) into output or finished goods and services.
Operation or production department in any organization is saddled with this responsibility.
Answer:
The company's degree of operating leverage is closest to $840000
Explanation:
Selling price per unit = Sales revenue / No. of bags sold
= $1560000/200000 bags = $7.8 per bag
Variable cost per unit=Total variable expenses/No. of units
= $840000/200000 units = $4.2 per bag
Company’s unit contribution margin = Selling price per unit-Variable cost per unit
= $7.8 per unit-$4.2 per unit = $3.6 per unit
Company's degree of operating leverage = Variables manufacturing expense + Variable selling and administrative expense
=$660000+$180000 = $840000
Answer:
A base salary of $500,000 plus a stock option package for 250,000 shares, with 20% of shares maturing at the end of each of the next five years
Explanation:
This options will force the employee to stay in the firm for at least 5 years
Also it will tie his contribution to the market share
So their interest will be alinged with the company's interest of increasing his value and project better earnings through the five years program.
Energizer emphasizes the importance of a relationship marketing. Why? Relationship marketing builds brand loyalty, interaction and long-term engagement from consumers. Energizer used this method from the beginning wanting to connect with their audience and build one-on-one relationships. The Energizer Bunny came about to promote their brand and customers connected and now recognize the Bunny as part of Energizer.
