Question

The ____________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.

Answer 1

The answer is trying-to-consume model.

The trying-to-consume model is intended to account for situations in which the action or outcome is wanted but not known, and it depicts the consumer's attempts to consume, whether successful or not.

What is trying-to-consume model?

• Trying to consume, in general, focuses on a goal that a consumer seeks but may fail to pursue or attain due to various assumptions of abilities to reach the objective.
• It comprises of a person's knowledge or impression of a few items or services based on personal experience or relevant information obtained from numerous sources. This information generally leads to consumer perceptions and particular action.

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