Danielle is creating an advertising message designed to appeal to consumers' fears of having their home broken into. Danielle's message will focus on a <u>emotional</u> appeal.
<h3>What is an emotional appeal?</h3>
A persuading strategy that aims to elicit an emotional reaction is known as an emotional appeal. One of Aristotle's three forms of persuasion is emotion, often known as pathos or pain in Greek. The other two are ethos, which is authority, and logos, which is logic. Due to their ability to control an audience's emotions, emotional appeals are seen as fallacies, or errors in reasoning.
Advertising uses emotional appeals a lot more than other media. Fashion magazines use emotional appeals when they prey on our body image anxieties. Political advertisements that appeal to our concerns by warning us that supporting a candidate will result in financial ruin or wars are using emotional manipulation.
When asking for more time to finish a paper, students frequently make emotional appeals to their teachers in an effort to win their sympathy. Both in persuasive essays and in courtrooms during trials, emotional appeals are utilized to strengthen arguments.
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