Compared with undifferentiated marketing, differentiated marketing is more likely to lead to Higher costs of doing business
<h3>What is undifferentiated marketing?</h3>
Mass marketing, often known as undifferentiated marketing, is a tactic that involves developing a single message for every possible audience. It increases brand recognition and enables firms to contact more customers at a reduced cost. A business may decide to use mass marketing, also known as undifferentiated marketing, if the market segmentation effort was unsuccessful in producing categories that were meaningfully and significantly distinct. Here, it is best to concentrate on similarities rather than differences.
When a corporation decides on one or a few market niches that provide them the best chances, differentiated marketing, also known as segmented marketing, is used. Special offers are targeted at each segment's customers in an effort to appeal to them specifically.
The goal of differentiated marketing is to develop a highly specialized good or service that appeals to a select audience. Undifferentiated marketing, however, appeals to a wide audience. In Services Marketing, K. Rama Mohana Rao claims that the latter is more frequently referred to as mass marketing.
Hence, Compared with undifferentiated marketing, differentiated marketing is more likely to lead to Higher costs of doing business.
To learn more about undifferentiated marketing refer to:
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