Back in 2015, McDonald’s was struggling. In Europe, sales were down 1.4% across the previous 6 years; 3.3% down in the US and almost 10% down across Africa and the Middle East. There were a myriad of challenges to overcome. Rising expectations of customer experience, new standards of convenience, weak in-store technology, a sprawling menu, a PR-bruised brand and questionable ingredients to name but a few.
McDonald’s are the original fast-food innovators; creating a level of standardisation that is quite frankly, remarkable. Buy a Big Mac in Beijing and it’ll taste the same as in Stratford-Upon Avon.
So when you’ve optimised product delivery, supply chain and flavour experience to such an incredible degree — how do you increase bottom line growth? It’s not going to come from making the Big Mac cheaper to produce — you’ve already turned those stones over (multiple times).
The answer of course, is to drive purchase frequency and increase margins through new products.
Numerous studies have shown that no matter what options are available, people tend to stick with the default options and choices they’ve made habitually. This is even more true when someone faces a broad selection of choices. We try to mitigate the risk of buyers remorse by sticking with the choices we know are ‘safe’.
McDonald’s has a uniquely pervasive presence in modern life with many of us having developed a pattern of ordering behaviour over the course of our lives (from Happy Meals to hangover cures). This creates a unique, and less cited, challenge for McDonald’s’ reinvention: how do you break people out of the default buying behaviours they’ve developed over decades?
In its simplest sense, the new format is designed to improve customer experience, which will in turn drive frequency and a shift in buying behaviour (for some) towards higher margin items. The most important shift in buying patterns is to drive reappraisal of the Signature range to make sure they maximise potential spend from those customers who can afford, and want, a more premium experience.
I hope this was helpful
Answer: $498
Explanation:
A Put is an option that will only be exercised if the price of the underlying security which is the stock in this case, falls below the current price of $58.
This means that we will not include the 70% chance of increase in our calculation.
In a contract, there are 100 shares.
Expected profit = Contract price - (Prob. of dropping by 10% * 10% of stock) - (Prob. of dropping by 20% * 20% of stock)
= 730 - ( 20% * 10% * 58 * 100) - (10% * 20% * 58 * 100)
= 730 - 116 - 116
= $498
I did honk b because that is the answer the I had gotten
If the customer pays with a personal check. Recording this transaction will include a Debit Cash $100.
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Journal entry</h3>
Based on the information given since Lindell sells good of the amount of $100 to a customer in which the customer pays with a personal check the appropriate journal entry to record this transaction will includes;
Lindell journal entry
Debit Cash $100
Credit Check receivable $100
Inconclusion if the customer pays with a personal check. Recording this transaction will include a Debit Cash $100.
Learn more about journal entry here:brainly.com/question/14279491
Answer:
Total Perdiod Cost 44,650
Explanation:
A period cost<u> cannot be capitalized into inventory</u>
Under Variable costing, the fixed cost are period cost.
So total period cost = total fixed cost
Fixed manufacturing overhead $9,450
Fixed selling and administrative $35,200
Total Fixed Cost 44,650
