Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories, which they n
amed The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any reason other than décor. The Plantatarium promotes itself in different media using the phrase "An out-of-this-world selection of unique plants." This phrase is a reflection of the firm's :___________
a. positioning strategy.
b. VALS profile.
c. target market.
d. demographics.
A positioning strategy is about how to position your product or service in your potential customers' minds. In other words, how do you want your customers to see your company?
This particular phrase is meant to make customers think that they can find different and unique plants in the Plantatarium.
d. Revenues increase, so total equity is increased.
Explanation:
Consulting Revenue of $700 will increase the total revenue of the business and total equity of the business as the revenue will increase the net profit which will ultimately be added to the equity balance. Increase in revenue will result in increase in equity and Increase in expenses will decrease the equity.
Answer: The correct answer is "3. the TRIPS Agreement.".
Explanation: Browser Lite has the most copyright protection under the TRIPS Agreement because the Agreement on Trade-Related Aspects of Intellectual Property Rights established a series of basic principles on intellectual property tending to harmonize these systems between the signatory countries and in relation to world trade.
