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Over [174]
3 years ago
9

Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories, which they n

amed The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any reason other than décor.
The Plantatarium promotes itself in different media using the phrase "An out-of-this-world selection of unique plants." This phrase is a reflection of the firm's :___________
a. positioning strategy.
b. VALS profile.
c. target market.
d. demographics.
Business
1 answer:
yawa3891 [41]3 years ago
4 0

Answer:

a. positioning strategy.

Explanation:

A positioning strategy is about how to position your product or service in your potential customers' minds. In other words, how do you want your customers to see your company?

This particular phrase is meant to make customers think that they can find different and unique plants in the Plantatarium.

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My name is Ann [436]

Answer:

NO, I DO NOT AGREE

Explanation:

External environment in management are those factors that can affect business operation either directly or indirectly. these factors are classified under macro and micro factors.

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E - Economic

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6 0
3 years ago
Presented below is information for Headland Company.
OlgaM077 [116]

Answer and Explanation:

The computation is shown below:

For account receivable turnover ratio

Accounts Receivable Turnover is

= Sales ÷ Average Receivables

Beginning Accounts Receivable  $21,400

Add: Sales                                 $105,300

Less: Cash Receipts                $81,300

Ending Accounts Receivable   $45,400

Now

Accounts Receivable Turnover is

= $105,300 ÷ ($21,400 + $45,400) ÷ 2

= 3.15 times

Now days to sell is  

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5 0
3 years ago
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i would just restart my whole life and take all the negitive things out of my life and focus on the positive. she should keep her house and still continue to work

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