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Over [174]
2 years ago
9

Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories, which they n

amed The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any reason other than décor.
The Plantatarium promotes itself in different media using the phrase "An out-of-this-world selection of unique plants." This phrase is a reflection of the firm's :___________
a. positioning strategy.
b. VALS profile.
c. target market.
d. demographics.
Business
1 answer:
yawa3891 [41]2 years ago
4 0

Answer:

a. positioning strategy.

Explanation:

A positioning strategy is about how to position your product or service in your potential customers' minds. In other words, how do you want your customers to see your company?

This particular phrase is meant to make customers think that they can find different and unique plants in the Plantatarium.

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Shelby Cabinets, Inc. produces custom cabinets. The following inventory balances appeared on its balance sheet.
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Answer:

$855,000 yippie!!!

8 0
3 years ago
Which of the following is TRUE of​ risk? A. Risk and return are inversely proportionate to each other. B. Riskier investments te
scoray [572]

Answer:

The answer is: D) Risk is a measure of the uncertainty surrounding the return that an investment will earn.

Explanation:

Investment risk refers to the probability of losing an investment.  It measures the uncertainty level of earning returns from an investment.

When an investor anticipates a higher risk, he will expect higher returns. On the contrary, low risk investments (e.g. T-Bills) offer very low yields.

7 0
3 years ago
During the year ended December 31, 2018, Kelly’s Camera Shop had sales revenue of $180,000, of which $90,000 was on credit. At t
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Answer:

(a) On December 10, a customer balance of $1,400 from a prior year was determined to be uncollectible

Dr Sales Returns and Allowances $ 1,400  

Cr Accounts Receivable   $ 1,400

(b) On December 31, a decision was made to continue the accounting policy of basing estimated bad debt losses on 2 percent of credit sales for the year.

Dr Bad Debt Expense $ 752  

Cr Allowance for Uncollectible Accounts  $ 752

Explanation:

Initial Balance  

Dr Accounts Receivable   $ 12,000

Cr Allowance for Uncollectible Accounts  $ 500

Kelly’s Camera Shop had sales revenue, of which $60,000 was on credit  

Dr Accounts Receivable  $ 60,000  

Cr Sales  $ 60,000

Collections of accounts receivable during 2018 amounted to $58,000.  

Dr Cash $ 58,000  

Cr Accounts Receivable   $ 58,000

(a) On December 10, a customer balance of $1,400 from a prior year was

determined to be uncollectible, so it was written off.  

Dr Allowance for Uncollectible Accounts $ 1,400  

Cr Accounts Receivable   $ 1,400

(b) On December 31, a decision was made to continue the accounting policy of basing estimated bad debt losses on 2 percent of credit sales for the year.  

Dr Bad Debt Expense $ 752  

Cr Allowance for Uncollectible Accounts  $ 752

6 0
2 years ago
Which of the following statements about boundary managers is true? a. Boundary managers persuade top management to support the t
Gelneren [198K]

Answer:

A

Explanation:

The way in which boundaries are managed can affect organisational function. For effective functioning, it is important to set up boundaries to create levels of distinctions and integration.

It is The boundary manager determines how a team can work with others that are interested in how the team performs and they persuade too management to support the teams work.

6 0
3 years ago
John discovered his company's accountant was "skimming" money from the business. The accountant agreed to pay John a one-time pa
Pani-rosa [81]

Answer:

There are no options listed, but what I can tell you for sure is that John's actions were both unethical and illegal.

What John did is unethical because it is not moral and it goes against all the principles that guide professional conduct. John also did something illegal because he was an accomplice in committing fraud against the company. He knowingly benefited from the accountant's illegal actions, and that is basically the legal definition of an accomplice to a crime.

8 0
2 years ago
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