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Over [174]
3 years ago
9

Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories, which they n

amed The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any reason other than décor.
The Plantatarium promotes itself in different media using the phrase "An out-of-this-world selection of unique plants." This phrase is a reflection of the firm's :___________
a. positioning strategy.
b. VALS profile.
c. target market.
d. demographics.
Business
1 answer:
yawa3891 [41]3 years ago
4 0

Answer:

a. positioning strategy.

Explanation:

A positioning strategy is about how to position your product or service in your potential customers' minds. In other words, how do you want your customers to see your company?

This particular phrase is meant to make customers think that they can find different and unique plants in the Plantatarium.

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Martin was trying to sell pumps for circulating water in decorative goldfish ponds when he realized that the reason he was not a
Llana [10]

The correct answer would be option A, Change Agent.

After making the change in design, the pumps became lightweight and were better able to meet customers' requirements. As the Change Agent, Martin identified an opportunity, saw the project from its conception to the development of a light model pump.

Explanation:

A person who brings about change in the organization, or who influences or forces to make a change in the product or organization like organizational effectiveness, improvement or development, then this person is called as a Change Agent.

A Change agent is a person who can be from within the organization or can be from outside of the organization.

So Martin, who is an employee of the firm, and trying to sell the firm's product to the customers, identified an opportunity and told the firm to change the model of pump to get more sales. So he acted as a change agent in this example.

Learn more about Change Agent at:

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#LearnWithBrainly

6 0
3 years ago
Acort Industries owns assets that will have a 75% probability of having a market value of $52 million in one year. There is a 25
abruzzese [7]

Solution :

a). The current market value of the unlevered equity

   $=\frac{75\% \times \$52 \text{ million} + 25\% \times \$22 \text{ million}}{1+10 \%}$

   = $ 40.45 million

b). The market value of the equity one year from now is

  $=(75\% \times \$52 \text{ million} + 25\% \times \$22 \text{ million})- \$18 \ \text{million}$

  = $ 44.5 million - $ 18 million

  = $ 26.5 million

c). The expected return on the equity without the leverage = 10%

     The expected return on the equity with the leverage =   $=10\% +\frac{ \$22 \text{ million}}{\$ 26.5 \text{ million}}$

= 0.93 %

d). The lowest possible value of equity without the leverage = $20 million - $ 18 million

= $ 2 million

The lowest return on the equity without the leverage = 10%

The lowest return on the equity with the leverage = 2 % as the equity is eroded.

8 0
3 years ago
g Overhead costs are assigned to production using an overhead application rate, whereas no such "application rate" is used to as
Hoochie [10]

Answer:

Overhead costs are assigned to production using an overhead application rate, whereas no such "application rate" is used to assign the costs of direct materials and direct labor to production. The reason for this difference in procedures is that:

Overhead is an indirect cost which cannot be traced easily and directly to specific units of product.

Explanation:

Manufacturing overhead costs are not direct costs.  They are not generally traceable to units of products.  They include such indirect costs as Depreciation Expense, Property Taxes, Indirect Labor, Indirect Materials, etc.  No unit of product can be ascribed such costs except as an approximation.

7 0
3 years ago
The passage of the pieces of legislation in this list resulted in -- A) the regulation of cabinet-level agencies B) federal guar
Ymorist [56]

The passage of the Piece of legislation helped in: Limitations of government expenditure.

<h3>What is Government Expenditure?</h3>

Government expenditure also known as government spending is the expense of government that covers consumption, their investments including all the transfer and statements.

These expenditure is always captured in the piece of legislations and are always there to guide the government. A number of things must be captured in the legislation and the government expenditure is on of them.

Learn more about Government Expenditure here:

brainly.com/question/3652550

6 0
2 years ago
What is an ? (I think it’s b but idk) (aP3x)
Luda [366]

Answer:

A

Explanation:

A is <html>

B is <heading>

C is </html>

D is </heading>

6 0
2 years ago
Read 2 more answers
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