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Over [174]
2 years ago
9

Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories, which they n

amed The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any reason other than décor.
The Plantatarium promotes itself in different media using the phrase "An out-of-this-world selection of unique plants." This phrase is a reflection of the firm's :___________
a. positioning strategy.
b. VALS profile.
c. target market.
d. demographics.
Business
1 answer:
yawa3891 [41]2 years ago
4 0

Answer:

a. positioning strategy.

Explanation:

A positioning strategy is about how to position your product or service in your potential customers' minds. In other words, how do you want your customers to see your company?

This particular phrase is meant to make customers think that they can find different and unique plants in the Plantatarium.

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3 years ago
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What is the law of demand?
Tanzania [10]

Answer:

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2 years ago
Fred is a buyer's agent in Colorado. When he approaches a property that is For Sale By Owner, when and how must he disclose his
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Explanation:

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3 years ago
Calvin loves eating at mcdonald's claiming they have the best fries, but when it comes to dessert, he feels he's a cake connoiss
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3 0
3 years ago
51. lo.4 pam retires after 28 years of service with her employer. she is 66 years old and has contributed $42,000 to her employe
UkoKoshka [18]
There is a vital sentence that is missing in the problem. Had it been present, the amount computed would not be the same. 

Given:
28 years in service.
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c) Income from annuity payments: 3,000 x 8 months = 24,000
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8 0
3 years ago
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