The first budget customarily prepared as part of an entity's master budget is the sales budget.
A sales budget is a economic plan that estimates a company's total revenue in a specific term. It focuses on two matters—the number of products sold and the price at which they're sold—to expect how the company will perform. The motive of sales budget is to acquire the objectives of the income department. It also acts as a planning tool. It enables a firm to set standards and try to achieve them. it's also an device of coordination between special departments in an organization like income, finance, production and advertising.The company's inner strengths or weaknesses, have an impact on its income budget. It includes elements like plant's production potential, advertising channel, promotion and commercial, sales volume and revenue, and so on
The enterprise's internal strengths or weaknesses, affect its sales budget. It includes factors like plant's production potential, marketing channel, promotion and advertisement, income volume and sales, and so on.
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