Question

Jamie knows that his spring break travel packages are the best deal on campus. He also knows his competitor is sloppy, often waiting until the last minute to provide the needed tickets and documents to students buying his island packages. Jamie wants to develop an advertising message that emphasizes the
a. niche marketing
b. emotional
c. institutional
d. reminder
e. Informational

Answer 1

Answer:

Correct option is (e)

Explanation:

Advertising message refers to the underlying meaning that needs to be conveyed to the customer. In other words, it's the point that the customer understands after seeing the advertisement.

One of the components of advertising message is appeal which is the element that grabs the attention of the customer. The advertiser emphasis on the appeal that attracts the customer like funny or adventurous appeal.

Here, Jamie is wants to convey the message to the students that travel packages provided by him is the best. He is trying to use informational appeal.