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Alex
3 years ago
6

Jamie knows that his spring break travel packages are the best deal on campus. He also knows his competitor is sloppy, often wai

ting until the last minute to provide the needed tickets and documents to students buying his island packages. Jamie wants to develop an advertising message that emphasizes the
a. niche marketing
b. emotional
c. institutional
d. reminder
e. Informational
Business
1 answer:
elixir [45]3 years ago
5 0

Answer:

Correct option is (e)

Explanation:

Advertising message refers to the underlying meaning that needs to be conveyed to the customer. In other words, it's the point that the customer understands after seeing the advertisement.

One of the components of advertising message is appeal which is the element that grabs the attention of the customer. The advertiser emphasis on the appeal that attracts the customer like funny or adventurous appeal.

Here, Jamie is wants to convey the message to the students that travel packages provided by him is the best. He is trying to use informational appeal.

You might be interested in
When countries specialize in the production of goods they have the comparative advantage in, both ___________ and ______________
Anna71 [15]

Based on the question above, <u>demand and supply</u> will increase.

<h3>Demand</h3>
  • demand is the quantity of a good that consumers are willing and able to buy at various prices during a given period of time.

<h3>Supply</h3>
  • supply is the amount of a resource that firms, manufacturers, labourers, providers of financial assets, or other economic agents are willing and able to provide to the marketplace or to an individual.

Therefore, the correct answers are demand and supply.

Learn more here:https://brainly.in/question/19402695

7 0
2 years ago
Wolsey Industries Inc. expects to maintain the same inventories at the end of 2016 as at the beginning of the year. The total of
iogann1982 [59]

Answer:

Wolsey Industries Inc.

A. Estimated Income Statement for year ended December 31, 2016

Sales Revenue                                           $4,320,000

Cost of goods sold                                      3,062,000

Gross profit                                                $1,258,000

Expenses:

7. Sales salaries and  commissions 326,000

8 Advertising                                      40,000

9 Travel                                               12,000

10 Miscellaneous selling                    34,600

11 Administrative expenses:

12 Office and officers’ salaries       132,000

13 Supplies                                       118,000

14 Miscellaneous administrative      40,400  $703,000

Net income                                                    $555,000

B. Expected Contribution Margin ratio = 25%

C. Break-even sales in units and dollars:

Sales in units:  13,125

Sales in dollars:  $2,100,000

D.  The break-even sales is 13,125 units and $2,100,000

E. The expected margin of safety:

Sales dollars:   $2,220,000

Percentage of Sales: 48.6% ($2,100,000/$4,320,000)

F. Operating leverage: = Contribution/Net operating income

= $1,080,000/$555,000 = 1.95

Explanation:

a) Data and Calculations:

1                                                 Estimated           Estimated

                                                 Fixed Cost     Variable Cost (per unit sold)

2 Production costs:

3 Direct materials                             —                  $46.00

4 Direct labor                                    —                    40.00

5 Factory overhead                $200,000.00          20.00

6 Selling expenses:

7 Sales salaries and

commissions                               110,000.00            8.00

8 Advertising                               40,000.00             —

9 Travel                                        12,000.00             —

10 Miscellaneous selling

expense                                         7,600.00             1.00

11 Administrative expenses:

12 Office and officers’ salaries 132,000.00               —

13 Supplies                                  10,000.00             4.00

14 Miscellaneous administrative

expense                                      13,400.00              1.00

15 Total                                 $525,000.00       $120.00

Selling price per unit = $160

Sales volume = 27,000 units

Sales revenue = $4,320,000 ($160 * 27,000)

Variable production cost = $106 per unit

Total variable production costs = $2,862,000 ($106 * 27,000)

Fixed production cost =                     200,000

Total production cost =                $3,062,000

                                                   Total          Per Unit

Sales revenue =                    $4,320,000    $160

Variable production costs = $2,862,000      106

Variable expenses                     378,000         14

Total variable costs              $3,240,000    $120

Contribution =                       $1,080,000      $40

Contribution margin ratio = 25% ($40/$160 * 100)

Total fixed costs:

Production costs = $200,000

Selling and admin = 325,000

Total fixed costs = $525,000

Break-even point = Fixed costs/Contribution margin per unit

= $525,000/$40 = 13,125

Break-even point in dollars = $525,000/25% = $2,100,000

7. Sales salaries and  commissions 326,000  (110,000.00 + (27,000 * 8.00))

8 Advertising                                      40,000

9 Travel                                               12,000

10 Miscellaneous selling

expense                                             34,600 (7,600.00 + (27,000 * 1.00))

11 Administrative expenses:

12 Office and officers’ salaries       132,000

13 Supplies                                       118,000 (10,000.00 + (27,000 * 4.00))

14 Miscellaneous administrative

expense                                          40,400 (13,400.00 + (27,000 * 1.00))

5 0
3 years ago
An appliance manufacturer wants to contract with a repair shop to handle authorized repairs in Indianapolis. The company has set
luda_lava [24]
Although one would repair at the most time of 76 minutes, the other is at most 77.1 minutes. I would pick the second one because they may take longer by 1.1 minutes at most, they also included seconds, which seems more like an honest bid time.
3 0
2 years ago
According to a book by a Harvard Business School professor, some organizational cultures simply cannot meet the challenges posed
vekshin1

Answer:

A) Adaptability

Explanation:

The company could not adapt to the current trends in the market. organizational adaptability is concerned with how firms could quickly adjust their business processes to changes that enhances their growth and make give them the ability to compete with rivals.

Many advantages are embedded in adjusting to the trend in the market, one of which is:

1. They value their employees

2. They have a well defined goals

3. They become more creative

4 0
3 years ago
Read 2 more answers
If price is greater than average variable cost and less than average total cost at the profit-maximizing quantity of output in t
navik [9.2K]

Answer:

produce at an economic loss.

Explanation:

In a perfect competition, there are many buyers and sellers of homogeneous products, and there is free entry and exit in the market.

This simply means that, in a perfectly competitive market, there are many buyers and sellers (price takers) of homogeneous products (standardized products with substitute) and the market is free (practically open) to all individuals or business entities that are willing to trade all their goods and services.

In a perfectly competitive market in long-run equilibrium, a long-run equilibrium avails firms the opportunity to adjust all inputs and all fixed costs are maximized. Also, it's characterized by free entry and exit, as such there isn't a fixed number of firms. This simply means that, since the number of firms in a long-run equilibrium can change, a firm must exit the market as a result of losses i.e when the firm is unable to cover its fixed costs in the long-run while new firms are allowed entry into the market when it anticipates potential profits or gains.

However, the firms always strive to maximize profits by increasing their level of output, such that P = MC. Also, the firms wouldn't be willing to leave or enter into the market because they are not making any profit, such that P=AC.

In a nutshell, in the long run equilibrium P=MR=MC and P=AC.

Hence, if price is greater than average variable cost and less than average total cost at the profit-maximizing quantity of output in the short run, a perfectly competitive firm will produce at an economic loss.

Additionally, Average Total Cost (ATC) can be defined as the overall cost of production divided by total output of production. It is calculated by dividing total cost by total output of production or by adding TVC and TFC.

8 0
2 years ago
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