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muminat
1 year ago
8

__________ is measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that

the objectives are achieved.
Business
1 answer:
Sergeu [11.5K]1 year ago
5 0

Marketing control is measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.

<h3>What is Marketing control?</h3>
  • The organizational discipline of Marketing control focuses on the effective administration of a firm's marketing resources and operations as well as the practical application of marketing orientation, strategies, and procedures inside enterprises and organizations.
  • To examine the industrial context in which the company operates, Marketing control uses methods from economics and competitive strategy. Marketing control includes value chain analysis, the examination of strategic groups of competitors, and Porter's five forces, among others.
  • When creating detailed competitor profiles, marketers utilize SWOT analysis to concentrate on the relative competitive strengths and weaknesses of each rival in the market.
  • Marketing control will look at each rival's cost structure, profit sources, assets, and capabilities as well as its competitive positioning, product differentiation, level of vertical integration, past responses to market changes, and other elements.

To learn more about Marketing control with the given link

brainly.com/question/17191750

#SPJ4

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Wasilko Corporation produces and sells one product. a.The budgeted selling price per unit is $114.Budgeted unit sales for Februa
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Answer:

C) $21,080

Explanation:

The computation of the net operating income is given below:

Particulars                                          Per unit               Total

Sales                                                  $114                   $1,128,600

Less: Variable expenses:

Raw material cost (6 pounds for $4)  $24              $237,600

Direct labor cost (2.4 hours for $24)  $58             $570,240

Manufacturing overheads (2.4 hours for $9)  $22  $213,840

Variable selling and admin expenses  $2              $15,840

Contribution margin              $9                           $91,080

Less: Fixed Selling and admin exp                  $70,000

Net operating income                                     $21,080

3 0
2 years ago
Shauna Lewis Company expects the following for 2018​: times Net cash provided by operating activities of $ 140 comma 000. times
mihalych1998 [28]

Answer:

Explanation:

Net cash provided by operating activities 140,000

Less: Capital expenditures -81,000

Less: Cash dividends paid -10,000

Free cash flow 49,000

3 0
3 years ago
What is the primary disadvantage of outdoor advertising? it provides low flexibility it permits low repeat exposure it provides
nikklg [1K]
The primary disadvantage of outdoor advertising is that it provides little audience selectivity. It is because in outdoor advertising, they try to advertise or make known of their products by placing it on billboards, placing it on vehicles or any exterior places that could be placed on. What makes it have little audience selectivity is that the people who could only notice it is those who could be able to see the advertisement. With that, it makes only few people see it and does not target a lot of consumers.
7 0
3 years ago
On January 1, 2017, Marigold Corp. had Accounts Receivable of $59,400 and Allowance for Doubtful Accounts of $3,600. Marigold Co
Mnenie [13.5K]

Answer:

Please see attachment

Explanation:

Please see attachment

8 0
3 years ago
Savallas Company is highly automated and uses computers to control manufacturing operations. The company uses a job-order costin
Setler79 [48]

Answer:

Part 1.  Compute the company%u2019s predetermined overhead rate for the year

Predetermined overhead rate  = $15 / Computer Hour

Part 2. Compute the underapplied or overapplied overhead for the year.

Underapplied Overheads are: $1,350,000 -  $900,000 = $450,000

Part 3.  Assume the company closes any underapplied or overapplied overhead directly to cost of goods sold. Prepare the appropriate journal entry.

Cost of goods sold $450,000 (debit)

Overhead Account $450,000 (credit)

Part 4. Company allocates any underapplied or overapplied overhead to work in process, finished goods, and cost of goods sold on the basis of the amount of overhead applied during the year that remains in each account at the end of the year:

Work In Process $18,000 (debit)

Finished Goods $73,008 (debit)

Cost of Goods Sold $315,000 (debit)

Overhead Account $450,000(credit)

Explanation:

Part 1.  Compute the company%u2019s predetermined overhead rate for the year

Predetermined overhead rate = Budgeted Overheads / Budgeted Activity

                                                    = $1,275,000/ 85,000

                                                    = $15 / Computer Hour

Part 2. Compute the underapplied or overapplied overhead for the year.

Applied Overheads = Actual hours × Predetermined overhead rate

                                 = 60,000 × $15

                                 =  $900,000

Actual Overheads = given = $1,350,000

Applied Overheads $900,000 < Actual Overheads $1,350,000, thus we have an underapplied situation

Therefore Underapplied Overheads are: $1,350,000 -  $900,000 = $450,000

Part 3.  Assume the company closes any underapplied or overapplied overhead directly to cost of goods sold. Prepare the appropriate journal entry.

Cost of goods sold $450,000 (debit)

Overhead Account $450,000 (credit)

Part 4. Company allocates any underapplied or overapplied overhead to work in process, finished goods, and cost of goods sold on the basis of the amount of overhead applied during the year that remains in each account at the end of the year:

Allocations:

                                         Totals          Weighted Average%       Allocation

Work In Process              $43,200                   4%                           $18,000

Finished Goods              $280,800               26%                           $73,008

Cost of Goods Sold        $756,000               70%                          $315,000

Total                                $1,080,000            100%                         $450,000

Journals:

Work In Process $18,000 (debit)

Finished Goods $73,008 (debit)

Cost of Goods Sold $315,000 (debit)

Overhead Account $450,000(credit)

5 0
3 years ago
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