To identify products and their source and to differentiate them from others is one of the most basic functions of: Branding and or Advertising.
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What are the full functions of Branding and Advertising?</h3>
Branding is a passive activity; naming a product designed and manufactured at the company's discretion.
But for the past two decades, they have been the hot spot in the entire marketing process.
The American Marketing Association (AMA) defines a brand as "a name, expression, logo, symbol, or design, or a combination thereof, designed to identify the goods and services of one seller or group of sellers and to compare them with the goods and services of other sellers.
Distinguish between services. They often appear in a company's financial strategy and valuation. When the brand is so important, the brand becomes even more important.
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