Question

Retailers handle the financial exchange when a customer pays for a product. This is an example of the ________ function of channel intermediaries.

Answer 1

transaction

What is Retailers?

In contrast to wholesale, which involves selling to businesses or institutions, retail involves selling goods and services to people. A retailer buys products in bulk from manufacturers, either directly or through a wholesaler, and then sells them to customers in smaller quantities for a profit. The final link in the supply chain between producers and customers is the retailer.

The history of retail markets and stores dates back to antiquity. Itinerant peddlers were some of the first merchants. Retail stores have evolved throughout the years from being little more than "rude booths" to the upscale shopping complexes of the present era. In the digital age, an increasing number of retailers are attempting to sell through various channels in order to reach wider consumers.

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