Question

Performing a swot analysis, setting market and product goals, and developing a marketing program are all steps in the ________ phase of the strategic marketing process.

Answer 1

Performing a SWOT analysis, setting market and product goals, and developing a marketing program are all steps in the planning phase of the strategic marketing process.

What is strategic marketing process?

Strategic marketing process refers to the process where by a company or business venture to in order build on its strengths to be able to out do their competitors. To out do a competitor the business venture will have to apply this marketing process which involves several phases.

At the planning stage the firm studies its own strengths and build on it in order to use it to dominate the competitors and ace the market. the other stages of marketing strategy are:

• planning
• strategizing
• programming
• engaging
• capturing

we can conclude that Performing a swot analysis, setting market and product goals, and developing a marketing program are all steps in the planning phase of the strategic marketing process.

Read more on strategic marketing process here: brainly.com/question/25640993

#SPJ1