Question

Which term did erving goffman use to describe how individuals alter their appearance and behavior for the sake of particular audiences?

Answer 1

Impression Management is the term that Erving Goffman used to describe how individuals alter their appearance and behavior for the sake of particular audiences.

Impression Management, according to Goffman, is a theory that argues that individuals present their selves based on the audience that they perceive in front of them. Which means that identity presentations are constructed and eventually prepared through backstage analysis.

Impression Management happens to be one of the most well-known theories in the field of identity performances. Here we see how an individual wishes to represent himself or herself in order to achieve a particular goal or need.

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