According to Freud, the subconscious mind holds painful memories and is the source of psychological disorders.
What is the subconscious mind?
The subconscious is the part of our thoughts that makes decisions without our conscious involvement.
It is distinct from the conscious mind, which includes all of the thoughts we are aware of having at any given time.
Usually, a mix of observation and emotional response will set off a consumer's subconscious buying behavior, or the first point of entry into their thinking prior to prodding them to make a purchase.
In our eye-tracking studies, we have routinely seen this kind of behavior.
It controls everything your body needs to function properly, including eating, breathing, digesting, and creating memories, and accounts for around 95% of your brain's capacity.
To learn more about the subconscious mind refer to:
