Answer:
1. B
2. E
Explanation:
1. Consumer or buyers use the extended decision making as it is that decision making which involves high level of the purchase involvement, extensive internal and the extensive information search with complex evaluation of the alternatives. In case of automobiles, buyers will choose the extended decision making as it is expensive, infrequently purchased products.
2. As there is involvement of high risk of financial loss in the future purchasing power, for people or consumer, the automobiles have the situational involvement, it is the short term state which directs towards the attaching relevance of a situation or person. In other words, it is an state where, it establish a level of involvement when a consumer or person think of a specific situation or object.
Answer:
The correct answer is E) Customer spotting
.
Explanation:
The detection of needs in the sale is the third step, of the six that must be taken to increase the possibilities of selling.
The detection of needs consists specifically in asking your client a series of questions that you have to have prepared in advance, in order to discover:
- What are the real needs they have
- If the products or services you have in your portfolio are suitable for what you need.
Not carrying out a correct detection of needs forces you to walk blindly and thus lose many chances of achieving success.
Keep in mind, that it is in this step where it is most important that you pay attention and listen to what the client has to say.
<span>If amortisation expenses are spread over 18 years rather than 6 years, amortisation expenses will be lower than they should be. This will cause an increase in net income. In addition, because less of the cost has been expensed, the remaining value of the patent will be too high, thus overstating assets.</span>
Answer:
Given that this is not the company's first production, it means that they have some history in the market.
At this time, they ought to have some performance with regard to price, product, place, performance, and positioning. This sort of information is usually gleaned from:
- Sales figures (Invoices)
- Number and type of clients (Invoices)
- Feedback from the market via dealers, consumers etc.
- Reviews (Online and offline)
- Financial Statement
When a forecast is made base on predictive values such as the above, it is called Forecast based on historical data.
The management team will take all the above into account in redesigning it's marketing Ps.
- Price
- Product
- Positioning
- Place
- Promotion
- People and
- Process
The management team will answer question such as:
- Do we increase or reduce our price? or do we leave it as it is but modify it to using psychological pricing to attract more sales;
- What upgrades do we need to make to the products if at all?
- How do we position or reinforce the position of the products in the mind of the consumers?
- How do we get the products to more consumers/buyers? online? offline? completely new markets?
- How best do we promote the products?
- Who do we need to execute the marketing plan?
- what modifications do we need to do to our process to enable us to achieve the marketing goals?
- do our products contain a physical evidence of what we have promised during the promotion/positioning?
Answers to all these questions will help the marketing improve on its previous marketing strategy.
Cheers!
