The purpose of the advertisement is to urge people take measures to avoid diseases.
An advertising campaign is a sequence of advertisement messages that share a single topic and theme which make up an integrated marketing communication (IMC) (IMC). A platform known as an IMC allows a collection of people to combine their views, ideas, and ideologies into one sizable media base. Advertising campaigns use a variety of media over a set period of time and aim at specific demographics.
The campaign theme serves as the primary emphasis of the advertising campaign and serves as the main message that will be communicated through promotional activities. It establishes the tone for the many individual advertisements and other marketing materials that will be used.
