Answer: Social globalisation refers to the sharing of ideas and information between and through different countries. In today's world, the Internet and social media is at the heart of this. Good examples of social globalisation could include internationally popular films, books and TV series.
Explanation:
In the irreversible tide of globalization, whether developed countries or developing countries, regardless of whether it is willing, have consciously or unconsciously integrated into the process, or they will lose living space. Certain culture is linked to a certain level of economic development. Economic globalization is bound to have profound effects on global culture, so all kinds of culture are undergoing great changes under the great driving force of economic globalization. Culture has a lot to with the contemporary way of life, so globalization has a great impact on the consumers (David, 1996). In the process of globalization, many enterprises embark on a path from Localization to globalization, and McDonald’s is just the example that plays an important part in the fast-food business in the world. McDonald’s has made a great success in the international arena since its inception, and it has left a deep impression on the mind of many consumers. Now McDonald’s is not just a restaurant, but also a cultural symbol, which has an impact on consumers. McDonald’s has implemented a series of marketing strategies in order to adapt to the cultural environment of other countries, and this changes also affect the local consumers. Now McDonald’s has become a global icon, and it affects the lifestyle of people worldwide. Globalization in the culinary domain is the export of a food and its specialities towards foreign countries. More particularly, in the field of the fast food it is necessary to notice the major origin of this export: the United States. In the post Second World War Era, the United States has exported its culture massively, in particular its culinary culture. So the first one McDonald’s outside the United States opened in 1967 in Canada, before arriving in 1971 in Europe (the Netherlands). Since then, the burger has continued to see growth in popularity.
