The technique of associating the person, product, or organization with something that has high status, visibility, or credibility called transfer.
What is product?
The thing being sold is called a “product.” A product and service market foundation. Items are divided into two categories: industrial products and consumer products. The product are the fulfill the needs of the consumer.
As they transfer from one location to another, the person, organization, or product is combined with anything that has high prestige, prominence, or credibility.
Therefore, transfer is the technique.
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