Answer:
The correct answer is A. micro-marketing.
Explanation:
In micro marketing strategy marketers give their advertising ans selling efforts on a small group of tightly targeted consumers.
For example, the market can be grouped into small groups based on a commitment to a product class or readiness to purchase a given brand.This grouping can be based on following aspect of customers
1). Locayion
2). Relationships
3). Job Title
4). Industry
5). Size
5). Customer Needs
6). Brand Loyalty
7). Customer Recovery
8). Price Sensitivity
Nike allows customers to order shoes with custom color combinations is a type of need based micro-marketing.
Answer:
Option D
Explanation:
In simple words, the problem depicted in the given scenario is an example of low knowledge of the target audience. In the given case, the company did everything correct with respect to their procedures, like they made a question are in the local language and distributed to the target audience and collected the survey efficiently.
However while doing the procedure, they were unaware of the fact that their target audience was not literate enough. Hence we can conclude that the correct answer is D.
Answer:
Estimated manufacturing overhead rate= $32 per labor hour
Explanation:
Giving the following information:
The estimated factory overhead costs $ 2,496,000. Estimated labor hours 78,000.
Estimated manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base
Estimated manufacturing overhead rate= 2496000/78000= $32 per labor hour
Answer:
Low betas.
Explanation:
Low beta stocks are considered to be less risky, and usually they also offer low returns. The risk of losing capital in this type of investment is very low. This type of investment is ideal for people that are risk adverse and prefer to maintain their capital even at low returns.
On the other hand the higher the beta the higher the risk, and it also comes with higher returns on investment.
Because the needs for household goods and food are always constant, the companies that supply them tend to have stock that are low beta.
<span>Personal selling requires the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or a group's purchase decision. When meeting with people in person, it allows for conversation to flow back and forth smoothy and communication is much better. Having face-to-face meetings allows the buyer and seller to connect on a different level then if it were email, phone or another type of communication.</span>
