Answer: $192,200
Explanation:
Based on the information that have been provided in the question, the segment margin for the domestic division will be calculated as:
Segment Margin = Segment Sales Revenue - Segment Variable Expenses - The Traceable Fixed Cost
= $640,000 - $371,300 - $76,500
= $192,200
Answer:
No options are given, but the most commonly used survey response methods are:
- Multiple choice questions = generally easy to code
- Rating scale questions = also easy to code, since response scales have a finite number of choices, e.g. 2 true/false, 3 agree/disagree/undecided, 5 very bad/bad/fair/good/excellent
- Matrix questions. = are a little bit more complex since they involve several rating scale questions, but it is not something difficult either
- Dropdown questions. = similar to multiple choice questions
- Open-ended questions. = this are hard to code since each subject can respond different things, e.g. the thing that I like the most about this project is bla, bla, bla. There are no pre-set answers given to the subjects. THIS TYPE IS THE MOST DIFFICULT TO CODE.
- Demographic questions = similar to multiple choice
- Ranking questions = similar to scaled questions
Answer:
The correct answer is A. Market Segmentation.
Explanation:
The process of dividing the potential market into sub-markets with common needs and features is called market segmentation. The segments created are composed of consumers who will respond similarly to marketing strategies and who share simialr traits.
For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
