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1 year ago

Which term refers to the accountability of marketing dollars spent on marketing activities?

Business

1 answer:

motikmotik1 year ago

3 0

Accountable Marketing is the term which refers to the accountability of marketing dollars spent on marketing activities

Accountable Marketing is essential to Marketing accountability because of the following reasons;

Besides being able to justify spending and enable us to run the Marketing organization more effectively and efficiently, knowing what is and isn't working helps Marketing achieve greater influence and serve in a more strategic role.

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Jaycee Jeans sold 40 pairs of jeans at a price of $40. When it lowered its price to $20, quantity sold increased to 60 pairs.

Anna35 [415]

Answer:

0.6

Explanation:

Initial Units sold, Q1 = 40 pairs

Initial Price, P1 = $40

Final price, P2 = $20

Final units sold = 60 pairs

Now,

Using the midpoint formula,

the absolute value of the price elasticity of demand

price elasticity of demand = $\frac{\frac{Change in quantity sold}{\frac{Total quantity sold}{2}}}{\frac{Change in price}{\frac{Total price}{2}}}$

price elasticity of demand = $\frac{\frac{Q2-Q1}{\frac{Q1+Q2}{2}}}{\frac{P1-P2}{\frac{P2+P1}{2}}}$

price elasticity of demand = $\frac{\frac{60-40}{\frac{40+60}{2}}}{\frac{40-20}{\frac{40+20}{2}}}$

price elasticity of demand = $\frac{\frac{20}{50}}{\frac{20}{30}}$

price elasticity of demand = 0.6

7 0

2 years ago

The management of urbine corporation is considering the purchase of a machine that would cost $340,000 would last for 4 years, a

attashe74 [19]

The net present value of the proposed project is closest to -$80,822.

Since the project saves $80,000 in costs each year, we treat these savings income for the next 4 years. We then calculate the Present value Interest Factor of an annuity using the formula :

PVIF of an annuity = { [ 1 - [ (1+r)⁻ⁿ ] } ÷ r

PVIF of an annuity = { [ 1 - [ (1.09)⁻⁴ ] } ÷ 0.09

PVIF of an annuity = 3.240 (rounded to three decimals)

PV of the cost savings = (3.240*80000) = $2,59,178 (rounded to nearest $)

NPV = PV of cost savings - Value of investment

NPV = 2,59,178 - 3,40,000

3 0

3 years ago

The following information pertains to Crane Video Company.

AlekseyPX

Answer:

A. Cash balance per bank $ 9,066

Cash balance per books $9,066

B.Jul'31

Dr Cash $1,216

Dr Expenses for collection $ 26

Cr Note receivables $ 1,200

Cr Interest revenue $ 42

Jul'31

Dr Miscellaneous Expenses $ 34

Cr Cash $ 34

Explanation:

A. Preparation of Bank Reconciliation at July 31

BANK RECONCILIATION

Cash balance per bank, July 31, $7,863

Add Deposit in transit $ 1,800

Less Outstanding checks ($597)

Adjusted cash balance $ 9,066

Cash balance per books, July 31 $7,884

Collection of note receivable $1,216

($1200+$42-$26)

Less Bank service charge ($34)

Adjusted cash balance $ 9,066

B. Preparation of the adjusting journal entries at July 31 on the books of Crane Video Company

JOURNAL ENTRIES

Jul'31

Dr Cash $1,216

Dr Expenses for collection $ 26

Cr Note receivables $ 1,200

Cr Interest revenue $ 42

(To record note collection by bank)

Jul'31

Dr Miscellaneous Expenses $ 34

Cr Cash $ 34

(To record bank service charges)

8 0

3 years ago

Many times, clients will shift new people into the project who have no experience with it as they move their key people to new c

bazaltina [42]

Answer:

Many times, clients will shift new people into the project who have no experience with it as they move their key people to new challenges. This issue is: One that is external and intellectual.

Explanation:

External issues do not affect an entity obviously. The clients shifting new people into projects and moving their key people to new challenges know why they must be doing so. It may be to encourage organizational learning. It may be because the key people have been promoted and need to move to higher positions.

Most importantly, it is the clients as entities that we should be concerned and deal with. Clients like other organizational entities have systems, processes, and policies that they work with to produce results. Their internal management should remain internal and not be externalized by overtly and overzealous outsiders.

6 0

3 years ago

Overland Corporation is authorized to issue 250,000 shares of $1 par value common stock. During 2020, Overland Corporation took

suter [353]

Answer:

See attached file

Explanation:

8 0

2 years ago