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2 years ago

Which term refers to the accountability of marketing dollars spent on marketing activities?

Business

1 answer:

motikmotik2 years ago

3 0

Accountable Marketing is the term which refers to the accountability of marketing dollars spent on marketing activities

Accountable Marketing is essential to Marketing accountability because of the following reasons;

Besides being able to justify spending and enable us to run the Marketing organization more effectively and efficiently, knowing what is and isn't working helps Marketing achieve greater influence and serve in a more strategic role.

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Beta Company leased equipment from Summer Industries. The lease agreement qualifies as a finance lease and requires annual lease

Tamiku [17]

Answer:

Total increase in pretax earnings on Summer’s December 31, 2019, income statement is $20,253

Explanation:

Fair value of asset sold on lease = Present value of lease payments = $50,000 * Cumulative PV factor at 6% for 8 periods of annuity due

= $50,000 * 6.20979

= $310,490

Interest income for 2019 = ($310490 - $50,000) * 6% = $15,629

Total increase in pretax earnings on Summer’s December 31, 2019, income statement = $310490 - $300,000 + $15,629 - 5866 = $20,253

3 0

3 years ago

The Blackburn Group has recently issued 20minusyear, unsecured bonds rated BB by Moody's. These bonds yield 443 basis points a

MArishka [77]

Answer:

Explanation:

First, convert the basis points to a percentage or decimal;

1 basis point = 0.01% or 0.0001 as a decimal

Then 443 basis points as a decimal will be;

443 *0.0001 = 0.0443 or 4.43% as a percentage

Next, since the BB bond is 4.43% above the U.S. Treasury yield of 2.76%, find the Yield to maturity(YTM) by adding the 4.43% to the 2.76%;

YTM = 2.76% + 4.43%

YTM = 7.19%

4 0

3 years ago

Oriole Co. reports net income of $59,000. Partner salary allowances are Pitts $15,000, Filbert $5,000, and Witten $6,000. Indica

loris [4]

Answer:

Oriole Co

Division of net income to each partner:

Pitts Filbert Witten Total

Total income $33,480 $13,580 $11,940 $59,000

Explanation:

a) Data and Calculations:

Net income = $59,000

Salary allowances = $26,000

Remaining shareable income = $33,000

Allocation of net income to each partner:

Pitts Filbert Witten

Income sharing ratio 56 : 26 : 18

Salary Allowances $15,000 $5,000 $6,000

Shareable income 18,480 8,580 5,940

Total income $33,480 $13,580 $11,940

b) Calculation of shareable income:

Pitts = $33,000 * 56% = $18,480

Filbert = $33,000 * 26% = $8,580

Witten = $33,000 * 18% = $5,940

6 0

3 years ago

how does the income statement prepared for a company that sells goods (merchandiser) differ from that prepared for a service bus

Ulleksa [173]

The existence of inventory distinguishes a merchandising firm from a service-based one as their main distinction. Unlike service-based firms, which do not sell things to customers, retail enterprises do. This distinction must be reflected in the financial statements of the companies, including the income statements.

A company that buys products and then exchanges them, typically at a higher cost than they were bought, is known as a merchant.

A service enterprise is an organization that uses volunteers and their skills to further its social mission in a broad sense. It doesn't just recruit volunteers; it works with a volunteerism culture.

A company that buys products and then exchanges them, typically at a higher cost than they were bought, is known as a merchant.

To know more about the merchandising firm visit here :

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5 0

1 year ago

If an organization allows byod, how can employees make sure that their device is secured?.

Temka [501]

Virtual Private Network (VPN) and antivirus solutions in order to reduce the chances of exposing corporate data.

Users can send and receive data across shared or public networks as if their computing equipment were directly linked to the private network thanks to a virtual private network, which enables a private network to be extended across a public network.

<h3>What is Antivirus software?</h3>

Computer programs used to prevent, identify, and eliminate malware are referred to as antivirus software or anti-malware. In order to find and eliminate computer infections, antivirus software was first created.

To decrease the risk of corporate data being compromised, a smart BYOD policy should mandate that employees always keep their personal devices password-protected (and use multi-factor authentication). Employees should also think about utilizing a Virtual Private Network (VPN) and antivirus software.

To know more about Virtual Private Network (VPN) and antivirus solutions visit:

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7 0

2 years ago