Question

Which term refers to the accountability of marketing dollars spent on marketing activities?

Answer 1

Accountable Marketing is the term which refers to the accountability of marketing dollars spent on marketing activities

Accountable Marketing  is essential to Marketing accountability because of the following reasons;

Besides being able to justify spending and enable us to run the Marketing organization more effectively and efficiently, knowing what is and isn't working helps Marketing achieve greater influence and serve in a more strategic role.

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