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2 years ago

Which term refers to the accountability of marketing dollars spent on marketing activities?

Business

1 answer:

motikmotik2 years ago

3 0

Accountable Marketing is the term which refers to the accountability of marketing dollars spent on marketing activities

Accountable Marketing is essential to Marketing accountability because of the following reasons;

Besides being able to justify spending and enable us to run the Marketing organization more effectively and efficiently, knowing what is and isn't working helps Marketing achieve greater influence and serve in a more strategic role.

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3 years ago

Which activity is the forth-step in the decision making process of solving a workplace problem?

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Answer

Hi,

Correct answer option is {c}

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• Defining the problem where the manager identifies the issue at hand to obtain detailed information about it

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3 years ago

The great disparity in economic prosperity between north and south korea can best be explained by the _____________.

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3 years ago

Division ABC has $750,000 invested in assets and earned $200,000 in income. Division XYZ has $800,000 invested in assets and ear

Rus_ich [418]

Answer:

Division XYZ has the highest residual income

Explanation:

Residual income is the excess of the controllable profit over the opportunity cost of capital invested.

It is used to appraise and evaluate the performance of separate divisions of the same company where different managers are responsible for each

It is computed as follows:

Residual income = Controllable profit - (cost of capital× operating assets)

Division ABC

Residual income = 200,000 - (10%×750,000) = $125,000

Residual income= $125,000

Division XYZ

Residual income = 210,000 - (10% ×800,000) = $130 ,000

Residual income= $130,000

Division XYZ has a higher residual income of $130,000 compared to the $125,000 of division ABC. A difference of $5,000 higher.

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3 years ago