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Lina20 [59]
2 years ago
15

Which term refers to the accountability of marketing dollars spent on marketing activities?

Business
1 answer:
motikmotik2 years ago
3 0

Accountable Marketing is the term which refers to the accountability of marketing dollars spent on marketing activities

Accountable Marketing  is essential to Marketing accountability because of the following reasons;

Besides being able to justify spending and enable us to run the Marketing organization more effectively and efficiently, knowing what is and isn't working helps Marketing achieve greater influence and serve in a more strategic role.

brainly.com/question/28504754

#SPJ4

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Why isn't marketing given a place of importance in the organizational hierarchy?
Tpy6a [65]

Answer:It is true that in many organization marketing does not have a place of importance in the organizational hierarchy as spending on marking cuts on their profit making. These firms need no marketing strategies as they are on regional or street or local level. Theses are small business. The customer base of these firms is near by public. These firms don’t work to reach far away customers

Explanation:

4 0
3 years ago
. Qiang, an Asian employee, working at Rapid Fire Inc., is terminated on the grounds that he is homosexual. He wants to file a d
erica [24]

Answer:

he was discriminated solely based on his sexual orientation.

Explanation:

The Title VII of the Civil Rights Act of 1964 stated that all employers in united states are prohibited to discriminate their employees based on race, religion, gender, national origin, and sexual orientation.

You do not need to be married for your sexual orientation to be acknowledged by the The Title VII of the Civil Rights Act of 1964  . You just need to proof that any of the factors above are the reason why you're discriminated against.

In Qiang case, he could tried to find witness by talking to other employees or find a recorded email/messages that indicates his boss mistreatment toward him. If there are enough employees who came out as witnesses, he could build a strong enough case to gain support in the court.

5 0
3 years ago
A firm practicing third-degree price discrimination may:
nata0808 [166]

Answer:

(B) I and II 

Explanation:

Price discrimination is when a producer charges different prices for his good or service.

Third degree price discrimination is when consumers are charged different prices for the same good due to certain factors. E.g. age, gender, location.

Second degree price discrimination is when consumers who buy in bulk are given discounts.

First price discrimination is when consumers are charged different prices according to their willingness to pay. Example of first price discrimination is initially charging high prices and then reducing the price over time to sell to the more price-sensitive consumers. 

I hope my answer helps you.

6 0
3 years ago
Kate's 24-Hour Breakfast Diner menu offers one item, a $5.00 breakfast special. Kate's costs for servers, cooks, electricity, fo
REY [17]

Answer:

The correct answer is option c.

Explanation:

The price of Kate's breakfast special is $5.

The average variable cost is $3.95.

The average fixed cost is $1.25.

The average total cost

= $3.95 + $1.25

= $5.20

The price is not covering the average total cost but it is covering the average variable cost. The firm can continue operating in the short run but stop production in the long run.

6 0
3 years ago
What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by iner
noname [10]

The complete question should be:

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

A) the cost of the product

B) the social risk of the product

C) whether the purchase is made after a compensatory or noncompensatory decision process

D) whether the customers hold a very positive or weak attitude toward the product

Answer: whether the customers hold a very positive or weak attitude toward the product

Explanation:

A consumer who buys a product based on inertia is a consumer who buys a product he/she isn't familiar with but is attracted to purchase, therefore no strong link between the consumer and product. While a consumer who purchases a product he/she is loyal to has a very strong connection to that product.

3 0
3 years ago
Read 2 more answers
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