Question

True or false: as marketers embraced the concept of integrated marketing communications, they began asking their ad agencies to rely primarily on media advertising.

Answer 1

The statement, "As marketers embraced the concept of integrated marketing communications, they began asking their ad agencies to rely primarily on media advertising," is:

• False

What was the stance of the marketers?

When marketers started accepting integrated marketing communications, they did not tell their ad agencies to rely only on media advertising. They rather told them to adequately manage the promotional materials that they had.

Instead of focusing on just one type of promotional tool, they encouraged diversification. So, it is wrong to say that they asked their agencies to focus only on media advertising.

Learn more about marketing communications here:

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