Question

porter’s competitive strategies outline four different generic corporate strategies. this activity is important because knowledge of these strategies can help an organization to outperform its competitors and create a sustainable competitive advantage. the goal of this activity is to test your knowledge of porter’s four competitive strategies. each item is either a description of porter’s four different types of competitive strategies (including their goals and the size of their target markets) or an example of a company employing one of porter's strategies. for each item, select the competitive strategy it best represents.

Answer 1

Porter’s competitive strategies that are appropriate responses respectively

1) Differentiation 2) Focused-differentiation

3) Cost-leadership  4) Cost

What is porter’s competitive strategies ?

Using the constraints of its preferred market scope, a company attempts to gain a competitive edge according to Porter's generic tactics. There are three types of generic strategies: focused , differentiating, or lower cost.

One of two strategies for gaining a competitive edge is available to businesses: either decreasing costs in comparison to its rivals or differentiating along consumer dimensions in order to charge a higher price.

Additionally, a business chooses between two possibilities for its scope: focused (supplying its products to certain market segments) or industry-wide.

The decisions made in light of the kind and extent of competitive advantage are represented by the generic strategy. The concept was first presented by Michael Porter in 1980.

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