Question

FILL IN THE BLANK. the best (most accurate) way to set your advertising budget is to use ___ method. group of answer choices percentage of sales objective

Answer 1

The best (most accurate) way to set your advertising budget is to use Objective-task method. group of answer choices percentage of sales objective

Businesses that determine advertising costs using the target and task technique distribute the marketing budget in accordance with predetermined objectives task. To employ this strategy, a business must first specify the goals for advertising as well as the approaches and techniques needed to reach these goals. The company must also evaluate the costs linked to these strategies and techniques. If there are no financial constraints, a business can create its marketing budget by looking at each aim or objective and the tasks required to achieve them. The difficulty of accurately estimating the advertising costs required to achieve the goals is a major challenge with this method.

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