Question

A product ________ is a group of products linked through usage, customer profile, price points, and distribution channels.

Answer 1

 A product Line is a group of products linked through usage, profile, price points, customer and distribution channels.

The correct fill in the blank to this question is product line.

A group of products linked through usage, customer profile, price points, and distribution channels is known as a Product line. The products are identical and focus on the same market . Their function or channel distribution might be similar. Possibly their physical attributes, prices, quality, or type of customers are the same. We call this sort of activity as product lining.

Product line is basically a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, the basic purpose is to distinguish them from each other for better usability for consumers.

Product line pricing involves the separation of goods and services into cost price categories in order to create different perceived quality levels in the minds of consumers.

Product lines are usually part of a marketing strategy. Companies keep introducing more products to attract buyers. Specifically, they want to attract  those buyers who are already familiar with their brand.

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