To analyze tone, the one topic that the reader should study is: Connotations.
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries in addition to its explicit or literal meaning, which is its denotation.
A connotation is frequently described as either positive or negative in terms of the emotional connection it evokes.
A stubborn person, for example, may be described as either strong-willed or pig-headed; while both have the same literal meaning (stubborn), strong-willed connotes admiration for the strength of someone's will (a positive connotation), whereas pig-headed connotes frustration in dealing with someone (a negative connotation).
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