Question

what does the greenbook research industry trends (grit) report detail? a. provides insights by contrasting supplier (marketing research firm) views with buyer (client) views on useful types of research methods. b. provides insights on supply-side and client-side pricing issues. c. compares and contrasts different approaches on survey methodologies. d. provides insights by contrasting supplier (marketing research firm) views on issues with buyer (client) views.

Answer 1

Gives information by contrasting the opinions of the customer (the client) and the supplier (a marketing research company) about appropriate categories of research methodologies.

What exactly is an industry-trend green book?

The GRIT (Greenbook Research Business Trends) report, which shows where the market research industry is now, where it's heading in the future, and how you may adapt to these changes, is without a doubt one of the top and most thorough surveys of the sector.

This most recent edition, which has been available annually since 2011, focuses on Q3–Q4 of 2017 and provides a useful and trustworthy picture of the worldwide market research business. You can use it as a tool for strategic planning for the coming year. Here, we take a look at some of the main market research industry trends for this year, as identified by the most recent study.

Learn more about the green-book research industry trends (grit) here:

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