Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer:
Option "B" is the correct answer to the following statement.
Explanation:
The price elasticity of demand determines the flexibility of the volume needed to adjust the price.
The demand of an individual or market becomes inelastic if it will not adjust much to increasing prices, and it is elastic for an individual or market if the demand of a particular commodity will shift a lot as prices shift.
Answer:
the action or process of forming a concept or idea of something in your mind
Explanation:
Answer:
Resilience
Explanation:
In psychology, the term resilience refers to the process of coping with trauma, tragedy or adversity and adapt to it. But it doesn't only refer to the process of adaptation but actually it involves personal growth. In other words, the person grows thanks to the adversity, the person also sees problems as an opportunity to learn and become a better person.
In this example, Martin sees opportunity where the rest of the world sees problems, he made money and lost it but he's wealthy again. We can see that Marty has coped with adversity (the recession) but he adapted to it and he found a way to go through that and earn a living and become wealthy again, thus, this is an example of high resilience.
Answer:
Mapleleaf Industries
Journal Entry
Debit Cash Dividend $40,800
Credit Dividends Payable $40,800
To record the declaration of $0.85 per share cash dividend.
Explanation:
This journal entry shows the two accounts involved and how they are recorded when a cash dividend is declared (declaration date).
Calculation of cash dividends is based on 48,000 shares of common stock outstanding and not on the issued shares nor the authorized. Usually, dividends are only payable to shareholders of record, who appear on the register of the company as holders of the shares on the specified date (date of records).
So, the divided equals $40,800 (48,000 x $0.85).
