7 months ago

Research ________ are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research

1 answer:

4 0

<h2>Answer:</h2>

Research objectives are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.

<h2>Explanation:</h2>

Marketing research serves marketing management by providing information which is relevant to decision-making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

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