Answer:
Horizontal integration
Explanation:
Integration is a strategy used by businesses to gain a better market share. It involves cooperating with other business owners to increase sales for both parties.
Horizontal integration is when businesses bate the same level in the value chain collaborate to increase profits.
In the give scenario Sanibel Autos Inc. merged with its competitor Vroom Autos Inc, and Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share.
The stage of value chain is when businesses prospect for customers. This interpretation enables them gain more customers.
Answer:
Simply and shortly, the only thing that the Publishing Industry can learn from the Music Industry is that you either Adapt or you Perish.
Explanation:
The music labels and record labels were reluctant to turn towards online platform based music stores and eventually when apple and the android released their iTunes and play store platforms just for the music, the whole industry business model changed and went online and the traditional music stores went to decline.
the online business model was not embraced by the traditional music stores and they paid the price for it.
Today, we see an increasing growth of E books and online publishing of books, journals, news papers, tabloids and magazines. The publishing industry will have adapt for this.
Answer:
$400,000
Explanation:
Calculation to determine the differential revenue if Wilson Co. were to eliminate the Tennis segment
Differential revenue= $200x2,000 units
Differential revenue= $400,000
Therefore the differential revenue if Wilson Co. were to eliminate the Tennis segment will be $400,000
Answer:
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
Explanation:
Search engine optimization in marketing involves including keywords in the content so that when users search for materials related to such content, the content would appear among the relevant results. For businesses that want to improve the sales of their products by making use of Google Display Ads, it is important to use keywords as the content of the advertising so that the advertisements can appear on websites relevant to the potential audience.
The main goal of advertising would be defeated if the products are marketed to people who have no interest in them. If Brian's bicycles are marketed on a website containing content for children, it would be difficult for him to make sales. Google Display Ads ensure that the right audience see the advertisements.
