The strategy that best helps a comp-any achieve brand recall with the target aud-ience is <em>differentiation</em>. Differentiation is the first thing that spri-ngs to mind when it comes to brand-ing.
This is an effective brand strat-egy because it allows companies to focus on a certain aud-ience while also convey-ing the sense that they are speaking direct-ly to them.
How to improve brand recall? Build a great brand iden-tity. To be memor-able you need to have a strong and unique brand profile. This must include every touch-point people have with your company; from your logo to your advert-ising, your pack-aging to your website con-tent and social media.
